Update at the end of post. The feature I’m griping about here IS there, but heh, poorly implemented. Sorry guys, it’s an iPhone world we live in. Be like Apple.
I’m not going to delete this post. Skip to the end.
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Some software can be palatable with simple toggles: on/off. That’s my solution for the FriendFeed team regarding this ‘feature’. I discovered odd behavior with the aggregator site, where I have around 400 people following me. I used to follow around 200, but only by way of importing my address book. I was too lazy to go on the big ‘add, add, add’ crusade.
Recently, I ditched everyone and started over. To start, I follow only 10 people. What a great way to manage the noise!

I don’t follow Jason Calacanis or Jeremy Hall, but I know people who do.
Then I noticed something weird. I was getting updates from people I do not follow.
Eventually, I figured it out, with the help of some folks on Twitter and Flickr, commenting that this is a feature that a lot of people are apparently happy about. If one of the people you follow (a ‘friend’) makes a comment on someone else’s post (who you don’t follow), you will see the other person’s post in your feed, regardless of whether or not you follow them or not.
This puts me in the position of having to choose whether to friend/follow someone based on who they associate with… hey, that’s neat! “I’d follow you but yeah, not with the company YOU keep!” Social, indeed. I currently follow Louis Gray, a local tech guy here in the Valley. However, because he comments on posts from people I don’t want to follow (Calacanis, for example, sorry J-dawg), I’m faced with ‘do I remove Louis or not?’. Guilt by association. Yay, social!
Apparently, SocialThing is not reported to have this issue.
This kind of thing normally wouldn’t warrant a post from me except: I’m trying to reduce noise. I’ve also unsubscribed from Scoble, someone I like and have known for a lot of years, as a test of the efficiency (or not) of these socially-focused services. I still get Scoble’s datastream in various places, Friendfeed included. My tests are so far proving successful.
It’s not as easy as it sounds, ‘just unsubscribe’.
UPDATE: Louis points out that you CAN do this, but even then it took me a second. Here’s a nice big screenshot and instructions how to do it. Don’t be afraid that ‘hide’ which has no indicator of more options (like a triangle or ellipses) will destroy stuff. It actually will prompt you with this:

You don’t have all the options up front, there’s ‘More Hide Options’ as a link which expands even further. The snag for me, like I mentioned above was non-consistent UI that did not indicate an expandable option. Best example: see the “More” link next to “Hide”.
Two lessons learned (well maybe three, I seriously have been dwelling on this all day, trying to figure out what the problem was first), is 1. Louis is saved from the chopping block
and 2. UI design is SO critical and 3. Perhaps the rush into all these apps compounds the frustration with them
Discussion
for “UPDATED: That annoying FriendFeed ‘feature’ people like”
I may have spoken too soon. I just deleted FF from Twhirl and then started the account again. The tweets are still showing up. How is that possible? They are not showing up on the FF site. I guess I should contact them about this. :-/
Twhirl might not be reading the "hidden" bit from the API data yet. I know FriendFeed sends the info out...
Thanks for pointing this out Eric. Hopefully my FF stream through twhirl won't be an exact copy of the twitter stream right next to it.
Phew! Missed the chopping block! That was a close one!
I was about to comment that the Hide function would take care of this for you, but Louis beat me to it. :-)
It's not lost on me that the 'Hide' function I need is hidden three clicks down.
Pardon? How is it hidden three clicks down? It's right next to Comment and Like. Not following, obviously. :-/
It doesn't have the expando-arrow like More does, indicating choices. Click Hide, the click More hide options, then click the actual choice. I was being half-sarcastic, but yeah. That's a bit much.
Seriously though - I like the friend of a Friend and have discovered new content this way. There's some noise but no more than someone's music/photos that I could filter but am too lazy too. I just ignore it.
Oh the del.ici.ous irony of it all. Just subb'ed to Eric Rice on Friendfeed having seen this great post via, err, Friend of a Friend.
I'm off to play Grohl's song 'Friend of a Friend' now.
I saw this via FoaF, too. Imagine: if that feature didn't exist, half of us commenters wouldn't be here right now! :D
Trying to avoid endless repetition in social media. Everyone shares the same damn top story on techmeme or follows the same people. I KNOW calacanis and scoble and these guys and have unsubbed and yet still get content. Know how people get all uppity with the 'well if you don't like it don't read it blah blah"? Basically, I'm attempting that, and it fails.
Side effect: Yes, you miss out on people.
I hear ya, I'm just trying to not get the noise I don't want while not zapping 'everyone'...Besides, who are we to discover? We only link to the same five people anyway, lol. I KID. Well, a little.
Why would you want to block 'Friend of a Friend' ? It would be like Dave Grohl blocking Kurt Cobain.
Heh
There is an option on FriendFeed, where you can block "Friend of a Friend". If you follow me and I say something dumb like "Bulldog puppies!!!" to Calacanis, you can hit the "Hide" button and block "Friend of a Friend" entries from me.
Good lord, that is the most un-clear thing ever. Taking screenshots now and posting a correction/update.